Out-of-the-box and on to the wicket
7:00am Tuesday 26th August 2008
Comments (46)
ALASTAIR Saverimutto has insisted that Cherries' experiment with cricket offers just a "small taste" of things to come in the new owners' attempts to generate non-matchday income.
Twenty20 made its debut at Dean Court yesterday and, despite a small crowd of about 600 turning out for the event, co-owner Saverimutto declared himself pleased.
A star-studded PCA Masters side, which included former internationals Mark Alleyne, Ian Harvey, Chris Lewis, Dean Headley, Gladstone Small and Peter Such, lost out to a Hampshire XI in an entertaining clash.
And Saverimutto believes the first of the club's "out-of-the-box" events was a success.
"The idea was to put an event on that didn't involve football and not least to attract new people into the stadium to show them that we exist," he explained.
"One of the things that we have done with the venue and the cricket match is we've been able to capture a lot of new data.
"We'd say 90 per cent of the attendance were non-football so these are all new people.
"This was not all about hit and miss. We're very pleased the event has taken off and people enjoyed the occasion."
Saverimutto, who admitted he would have liked to have seen more people in attendance for the cricket match, thinks ventures such as yesterday's are important to the club's future and he revealed more are being planned.
"It's great to see because out-of-the-box is important for Bournemouth and for my business plan," he told the Daily Echo.
"This is just a small taste of where we'd like to take the venue event theme.
"Already we're talking about a development of this event at the end of the season where the Masters team can take on a representative football XI.
"That side of things would be very interesting, especially when you play a dual code where you've got cricket in the morning and a football match in the afternoon.
"As the business goes we want to put new things on all the time and create a calendar of events.
"You have to start somewhere and we believe this was a great opportunity for us and let's hope we can do more from this, using the information we have from this event.
"We've got things in the pipeline. We're creating a new business here and it's very important we provide the opportunity for the business to develop its revenues."
Yesterday's Twenty20 match provided plenty of entertainment, with the two high-calibre teams producing a lively and, at times, amusing spectacle.
Batting first, Hampshire raced to 210 for eight off their 20 overs.
Star batsman Jimmy Adams top-scored with a rapid 58 from just 29 deliveries. He struck two fours and six sixes, one of which flew out of the stadium.
Adams's support came from Billy Taylor (35) and Greg Lamb (30), while the wickets were shared among the PCA attack.
Former England players Small, Lewis and Such chipped in, with Rob Coombs (2-37 off four overs) returning the best figures.
In reply, the Masters lost wickets early on and never managed to keep up with the required rate, eventually being bowled out for 183.
However, Dean Headley (39), Small (42) and Such (26 not out) - all better known for their bowling - gave the crowd plenty to cheer about late in the day.
Your Say YourThisisdorset
alasdair, windsor/kosovo says...
7:26am Tue 26 Aug 08
and where was the advertising i do not recall seeing anything in the echo!
JSL, Totton says...
8:06am Tue 26 Aug 08
Nickolai, Bournemouth says...
8:18am Tue 26 Aug 08
alasdair wrote:Quite - once again, an event which could have proved popular with holidaymakers was barely advertised.
600 turned up the question i have did we break even ? and where was the advertising i do not recall seeing anything in the echo!
Some things never change.
Matt, says...
8:24am Tue 26 Aug 08
Not an amazing business plan that, just common sense.
pooleboy, Poole says...
8:28am Tue 26 Aug 08
pooleboy, Poole says...
8:29am Tue 26 Aug 08
alasdair, windsor/kosovo says...
8:33am Tue 26 Aug 08
Matt wrote:exactly 20/20 cricket is popular if this had been advertised correctly the 600 could easily have been 6000
I didn't even know this was on. How about some advertising? Not an amazing business plan that, just common sense.
Richard Mayes, says...
9:03am Tue 26 Aug 08
Richard Mayes, says...
9:04am Tue 26 Aug 08
ClintW, Bournemouth says...
9:32am Tue 26 Aug 08
AFCB The Only, London says...
9:33am Tue 26 Aug 08
alasdair wrote:Couldn't have broken even.
600 turned up the question i have did we break even ? and where was the advertising i do not recall seeing anything in the echo!
Must have generated including the corporate stuff circ £8K at very most £10K.
I have spoken to a friend of mine at the PCA and he said the revenue must have gone at least 3 ways (Probably 4 ways).
Testimonial fees, PCA always give money to Charity from matches, PCA needed to cover any costs and then AFCB would get anything left over.
What budget did you stage the event out of Saverimutto? or has Sutton taken a pay cut?
Put your money (what little you have left) towards buying some much needed players and getting a manager who can pull us out of this mess.
anton, uk says...
9:42am Tue 26 Aug 08
alasdair, windsor/kosovo says...
10:11am Tue 26 Aug 08
if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!
alasdair, windsor/kosovo says...
10:32am Tue 26 Aug 08
BIC capacity i believe 2000 money lost by both partys
johnbensonfanclub, bournemouth says...
10:35am Tue 26 Aug 08
kudos, Fareham says...
10:38am Tue 26 Aug 08
alasdair wrote:As a fan of both football and music, I think there would be something special about watching a band at Dean Court and would be happy to pay more for the pleasure.
i recall alistair mentioning a stage and concerts
if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!
I wonder if noise laws would prevent that from happening.
mossly, christchurch says...
10:41am Tue 26 Aug 08
lferrone, Boscombe East says...
10:43am Tue 26 Aug 08
lferrone, Boscombe East says...
10:45am Tue 26 Aug 08
alasdair, windsor/kosovo says...
10:51am Tue 26 Aug 08
kudos wrote:they have had concerts there before i believe elton john played there but they lost money hand over fist on there weekend festival poor artist choice for that weekend
alasdair wrote: i recall alistair mentioning a stage and concerts if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!As a fan of both football and music, I think there would be something special about watching a band at Dean Court and would be happy to pay more for the pleasure. I wonder if noise laws would prevent that from happening.
for the venue to work they do need to get the larger groups in
macca02, Farpoint says...
12:16pm Tue 26 Aug 08
alasdair, windsor/kosovo says...
12:46pm Tue 26 Aug 08
lferrone wrote:im riduculing it as farce just ill advertised im sorry giving leaflets to 5000 plus football fans is not targeting the correct sports fans
Here we go again shoot down any attempt to promote Dean Court and ridicule it as a farce. Given that three or so weeks ago they were not certain that AFCB would be theirs and still be in existence I am not surprise that marketing such event was going to take top priority. In any case the 5000 + who were there on Saturday were given leaflets about the event so at least 5000 + knew about it. Are we always going to look for the things, which are not done and overlook any positive attempt to get AFCB back on its feet? For heavens sake stop moaning and give the new guys a chance.
as i said if this had been correctly advertised this event would have easily attracted far more support than it did ,and as i said due to the popularity of 20/20 cricket the 600 could easily been 6000
macca02, Farpoint says...
1:03pm Tue 26 Aug 08
alasdair, windsor/kosovo says...
1:14pm Tue 26 Aug 08
realistically the nearest stadia are london cardiff and birmingham
if alastair could get the main stream groups to consider dean court as a serious concert venue then i would see a healthy income for the club not just from the concert but catering etc
oasis sold all there venues out with in 4 hours and many other touring groups do the same
bournemouth is central ok not as big as stadia i mentioned but with a big name group/artist playing i would confidently put a years wages down that all tickets would sell
anton, uk says...
1:27pm Tue 26 Aug 08
In Absentia, Bournemouth says...
2:10pm Tue 26 Aug 08
We know that the site needs to try and generate income during the off-season, but I'd rather he keeps a very close eye on our results. We cannot afford any repeats of Saturday.
Throopmill, Mt Everest says...
3:03pm Tue 26 Aug 08
kudos, Fareham says...
3:56pm Tue 26 Aug 08
In Absentia wrote:That was what I was suspicious of and totally forgot about Elton (I don't think even Dean Court would lure me to that gig!).
The problem with music concerts is that the finishing times of the shows would be restricted due to the ground proximity to residential homes.
We know that the site needs to try and generate income during the off-season, but I'd rather he keeps a very close eye on our results. We cannot afford any repeats of Saturday.
In fairness to the owners the only way they can really help the team on the pitch is through financial support so I think they are doing the right thing by focusing on earning the money to give KB some freedom. Only then can we properly judge if he's up to the job.
kudos, Fareham says...
4:05pm Tue 26 Aug 08
macca02 wrote:I agree and I think most of the Dean Court faithful knew it was on but only 10% of those attending were football fans and I think that's the crucial point.
Wow, what a lot of negative posts, we have very little revenue opportunities as it is and the new CE is trying to bring in more revenue for the club and on his first attempt he gets this from the fans, I get the feeling some people will never be happy no matter who owns the club or what they do. I for one welcome any ideas from the club that in time will bring in much needed turnover, this may not have been a rip roaring success but the seldom are on their first attempt,but if people become aware of more happening then things will improve,look what else was on yesterday, so come on do we want the club to survive or not?
Perhaps next time sport-6 will send out fliers to local cricket clubs and the Rosebowl and we'll see a much better attendance.
So long as these ideas aren't costing AFCB large sums of money then I'm happy for the experiments to continue.
lferrone, Boscombe East says...
4:27pm Tue 26 Aug 08
alasdair wrote:I was not suggesting that they should not have advertised it on the contrary they could have made more of it however my post dealt with the fact that the time span between the organising and the time when it took place did not give them sufficient time to pubilcise it in the way that it could have been done. If we were talking about three or four months down the line I would totally agree with the criticism. I respect your view
lferrone wrote: Here we go again shoot down any attempt to promote Dean Court and ridicule it as a farce. Given that three or so weeks ago they were not certain that AFCB would be theirs and still be in existence I am not surprise that marketing such event was going to take top priority. In any case the 5000 + who were there on Saturday were given leaflets about the event so at least 5000 + knew about it. Are we always going to look for the things, which are not done and overlook any positive attempt to get AFCB back on its feet? For heavens sake stop moaning and give the new guys a chance.im riduculing it as farce just ill advertised im sorry giving leaflets to 5000 plus football fans is not targeting the correct sports fans as i said if this had been correctly advertised this event would have easily attracted far more support than it did ,and as i said due to the popularity of 20/20 cricket the 600 could easily been 6000
MJC, Corfe Mullen says...
5:14pm Tue 26 Aug 08
MJC, Corfe Mullen says...
5:16pm Tue 26 Aug 08
kevvo, The dog house again says...
5:31pm Tue 26 Aug 08
I hope we make enough money to get a few in the box events like GOALS GOALS GOALS
kevvo, The dog house again says...
5:37pm Tue 26 Aug 08
alasdair wrote:And at least a we would then have had some real help from Man City Fans unlike or recently departed Chairman and Saviour
i recall alistair mentioning a stage and concerts if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!
alasdair, windsor/kosovo says...
5:39pm Tue 26 Aug 08
kevvo wrote:yes kevvo events like these if run with success and correctly advertised will give the club extra funding to provide for the extra players and hopefully give us "GOALS GOALS GOALS"
And Saverimutto believes the first of the club's "out-of-the-box" events was a success I hope we make enough money to get a few in the box events like GOALS GOALS GOALS
at least alastair is looking for the extra income from outside football but it will be no quick fix sadly we need to look for inspiration with what we currently have with regards our team
kevvo, The dog house again says...
5:40pm Tue 26 Aug 08
kudos wrote:Could you imagine the old farts who live round there putting up with a concert they only get disturbed by the roar of our crowd when we make an exciting attack they have been aslleep for 4 months
alasdair wrote: i recall alistair mentioning a stage and concerts if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!As a fan of both football and music, I think there would be something special about watching a band at Dean Court and would be happy to pay more for the pleasure. I wonder if noise laws would prevent that from happening.
alasdair, windsor/kosovo says...
5:40pm Tue 26 Aug 08
kevvo wrote:nice one kevvo bought a smile to me face after a dull first day back at work
alasdair wrote: i recall alistair mentioning a stage and concerts if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!And at least a we would then have had some real help from Man City Fans unlike or recently departed Chairman and Saviour
kevvo, The dog house again says...
5:43pm Tue 26 Aug 08
kudos wrote:Preferably freedom from the rest of his contract
In Absentia wrote: The problem with music concerts is that the finishing times of the shows would be restricted due to the ground proximity to residential homes. We know that the site needs to try and generate income during the off-season, but I'd rather he keeps a very close eye on our results. We cannot afford any repeats of Saturday.That was what I was suspicious of and totally forgot about Elton (I don't think even Dean Court would lure me to that gig!). In fairness to the owners the only way they can really help the team on the pitch is through financial support so I think they are doing the right thing by focusing on earning the money to give KB some freedom. Only then can we properly judge if he's up to the job.
kevvo, The dog house again says...
5:47pm Tue 26 Aug 08
alasdair wrote:Perhaps he needs to take a chance and spend some on the Team before he has got it before we have no League team to spend it on and rely on Conferance Football to subsadise the latest Kinson Cage and Aviary Bird Society Show at Dean Court (Only a joke before I get slagged) I agree with anything that makes the Club Money
kevvo wrote: And Saverimutto believes the first of the club's "out-of-the-box" events was a success I hope we make enough money to get a few in the box events like GOALS GOALS GOALSyes kevvo events like these if run with success and correctly advertised will give the club extra funding to provide for the extra players and hopefully give us "GOALS GOALS GOALS" at least alastair is looking for the extra income from outside football but it will be no quick fix sadly we need to look for inspiration with what we currently have with regards our team
alasdair, windsor/kosovo says...
5:49pm Tue 26 Aug 08
kevvo, The dog house again says...
5:55pm Tue 26 Aug 08
alasdair wrote:Couldnt resit getting another point over on Good Old Jeff On a serious note MK Dons have built a massive Stadium and they are going to start concerts Ok they have a much bigger catchment than us but it can be done if done properly.
kevvo wrote:nice one kevvo bought a smile to me face after a dull first day back at workalasdair wrote: i recall alistair mentioning a stage and concerts if only he had secured oasis to play there concert at the ground rather than the bic would have sold all tickets within 2 hours!!And at least a we would then have had some real help from Man City Fans unlike or recently departed Chairman and Saviour
kevvo, The dog house again says...
5:57pm Tue 26 Aug 08
alasdair wrote:No because if they asked him to use the ground they wouldnt have been able to find him in case they were asking an awkward question about his investment (sorry loan) to the Club.
agreed kevvo at least he is trying would we have seen 20/20 cricket under jeffs old regime?
RobT, says...
8:01pm Tue 26 Aug 08
Richard Mayes saying he was "waiting" to be told when it was on!
Alasdair saying that London/Cardiff are the nearest venues! Unfortunately theres St Marys AND the Rosebowl.
6,000 for top flight 20/20 yes, but not friendly stuff.
Criticise yes, but please stop talking nonsense.
Bimht, sherborne says...
8:58pm Tue 26 Aug 08
Nick71, Poole says...
9:00pm Tue 26 Aug 08
PLEASED: Alastair Saverimutto
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7:17am Tue 26 Aug 08
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