A BOURNEMOUTH bar is warning fans to watch their tongues as well as the football during the World Cup.

Jumpin Jaks, on Pier Approach, is aiming to make itself a friendlier place to watch the tournament, which opens June 9, by creating a swear-free zone during games.

There will be language police patrolling the venue during matches and anyone caught cursing will immediately be fined, with donations going to the children's charity Echo.

General manager Shaun Spencer-Perkins said: "To make sure all of our customers enjoy their experience, and to encourage all ages and sexes of people, we want to put a ban on the use of vulgar language.

"If our members of staff feel that an individual is making the atmosphere uncomfortable for others by use of bad language then we will ask them to refrain from doing so and put a donation towards our central charity."

The curb on cussing will comes as bad news to those who deem a few choice verbals as all part and parcel of the football watching experience.

But there are ways and means to prevent being out of pocket by the end of 90 minutes.

A website run by the Cuss Control Academy advises thinking of having your grandmother next to you to make you think twice about swearing.

It also suggests using your language more creatively and thinking about what you could say before blurting out an expletive.

Looking on the bright side and remaining patient are also recommended, though if things go wrong for England this could prove easier said than done.

Jumpin Jaks, on Pier Approach, was filled with around 400 fans for England's warm-up friendly with Jamaica on Saturday.

And the venue is expecting to reach its 700 capacity when Sven's men kick-off their campaign with tomorrow's opener against Paraguay.

An artificial pitch has been laid inside the seafront bar and a huge football and goal will greet customers as they arrive on June 10.