DORSET'S famous Cerne Abbas giant has a new rival in the form of loud-mouthed, doughnut-loving Homer Simpson.

TV's most famous cartoon dad has been painted on the hillside next to the giant to celebrate the launch of the Simpsons Movie.

The Cerne giant is said to have fertile magic.

And the team behind the new addition to the Dorset hillside - marketing firm Beatwax - are hoping Homer will have his own magical effect.

Liz Westcott, a spokesman for Beatwax, said: "It's tradition for young women and amorous couples to visit the giant to ensure conception.

"The arrival of a 70m by 50m Homer Simpson, in a field next to the National Trust-owned Cerne Giant, is mirroring the actions of the original and brandishing his very own magical symbol, a doughnut, is bound to cause quite a stir.

"Couples are hoping his magic will rub off on them if they do it in the doughnut."

The giant Homer took two days and more than 200 litres of bio-degradable paint to complete.

One of the artists behind the creation said: "It's taken us more than five hours to complete the painting of Homer Simpson. But it's all been worth it, I'm a big Simpsons fan and can't wait to see the movie on July 27."

Ms Westcott said: "Is it a coincidence that at the bottom of the famous hill there is a road named Springfield? The Simpsons are taking over."

Pagans today hit out at the stunt and said that they hoped rains would wash the paint away.

Ann Bryn-Evans, joint Wessex district manager for the Pagan Federation, added that the stunt was disrespectful and that she was surprised permission was given.